{"id":489,"date":"2004-11-12T15:48:50","date_gmt":"2004-11-12T07:48:50","guid":{"rendered":"http:\/\/www.yuleshow.com\/?p=489"},"modified":"2004-11-12T15:48:50","modified_gmt":"2004-11-12T07:48:50","slug":"post_398","status":"publish","type":"post","link":"https:\/\/www.yuleshow.com\/?p=489","title":{"rendered":"\u5c0f\u516c\u53f8\u5982\u4f55\u62d3\u5c55\u696d\u52d9"},"content":{"rendered":"<p class=\"chinese\">\u3000\u3000\u9019\u7bc7\u5176\u5be6\u662f\u63a5\u8457\u524d\u4e00\u7bc7<a href=\"https:\/\/www.yuleshow.com\/weblog\/2004\/11_november\/20041109_000368.html\">\u300a\u540d\u724c\u8863\u670d\uff0c\u8ce3\u7684\u8879\u662f\u540d\u6c23\uff1f\u300b<\/a>\u7684\uff0c\u4e0a\u7bc7\u8aaa\u5230\u4e00\u500b\u5c0f\u516c\u53f8\uff0c\u773c\u9ad8\u624b\u4f4e\uff0c\u6700\u7d42\u6c92\u6709\u63a5\u4e0b\u6211\u5011\u8fa6\u516c\u5ba4\u7684\u55ae\u5b50\uff0c\u800c\u4e14\uff0c\u8a31\u591a\u60f3\u6cd5\u90fd\u662f\u532a\u5937\u6240\u601d\uff0c\u4ee4\u4eba\u8cbd\u7b11\u5927\u65b9\uff0c\u6b64\u7bc7\u662f\u63a5\u8457\u524d\u7bc7\u5beb\u4e0b\u53bb\u7684\uff0c\u95dc\u65bc\u80cc\u666f\u8cc7\u6599\uff0c\u8acb\u53c3\u7167\u524d\u7bc7\u3002 <\/p>\n<p class=\"chinese\">\u3000\u3000\u5c0f\u516c\u53f8\u5982\u4f55\u62d3\u5c55\u696d\u52d9\uff0c\u662f\u6211\u601d\u8003\u4e2d\u60f3\u5230\u7684\uff0c\u4e5f\u662f\u8a31\u591a\u7db2\u53cb\u4f86\u4fe1\u8a62\u554f\u6211\u7684\uff0c\u554f\u984c\u7684\u6838\u5fc3\u5728\u65bc\u300c\u7167\u4f60\u9019\u9ebc\u8aaa\uff0c\u5c0f\u516c\u53f8\u5c31\u4e0d\u8981\u505a\u751f\u610f\u4e86\uff1f\u300d\u4ee5\u53ca\u300c\u5929\u4e0b\u7684\u5927\u516c\u53f8\u4e5f\u662f\u5f9e\u5c0f\u516c\u53f8\u505a\u8d77\u7684\u300d\u9019\u5169\u9ede\uff0c\u6709\u7684\u7db2\u53cb\u5e0c\u671b\u6211\u505a\u4e00\u500b\u8a73\u7d30\u7684\u89e3\u91cb\uff0c\u6211\u96d6\u662f\u5fdd\u70ba MBA \uff0c\u4f46\u65bc\u6b64\u9053\uff0c\u4e5f\u662f\u76ae\u6bdb\uff0c\u53ea\u7576\u62cb\u78da\u5f15\u7389\uff0c\u6709\u4e0d\u7576\u4e4b\u8655\uff0c\u4e5f\u8acb\u5404\u4f4d\u6307\u6b63\u3002 <\/p>\n<p class=\"chinese\">\u3000\u3000\u8b93\u6211\u5011\u505a\u4e00\u500b SWOT \u5206\u6790\uff0c SWOT \u662f\u82f1\u6587 strengths, weaknesses, opportunities \u548c threats \u7684\u7e2e\u5beb\uff0c\u8b6f\u6210\u4e2d\u6587\u5206\u5225\u662f\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u548c\u6311\u6230\uff0c\u662f\u73fe\u4ee3\u5316\u7ba1\u7406\u4e2d\u5c0d\u65bc\u516c\u53f8\u5b9a\u4f4d\u7684\u4e00\u7a2e\u6700\u666e\u904d\u7684\u5de5\u5177\uff0c\u4ee5\u4e0b\u8a73\u8ff0\u3002 <\/p>\n<p class=\"chinese\">\u3000\u3000Strengths, \u512a\u52e2\uff1a\u5c0d\u65bc\u9019\u6a23\u7684\u4e00\u5bb6\u5c0f\u516c\u53f8\uff0c\u6211\u500b\u4eba\u89ba\u5f97\u6700\u5927\u7684\u512a\u52e2\u6709\u5169\u9ede\u3002\u7b2c\u4e00\u662f\u300c\u8239\u5c0f\u597d\u6389\u982d\u300d\uff0c\u5982\u6b64\u7684\u516c\u53f8\uff0c\u6c92\u6709\u591a\u5c11\u4eba\uff0c\u696d\u52d9\u4e5f\u6c92\u6709\u591a\u5c11\uff0c\u9019\u500b\u4e0d\u6210\u505a\u54ea\u500b\uff0c\u4e0d\u50cf\u5927\u516c\u53f8\uff0c\u696d\u52d9\u5df2\u7d93\u5b9a\u578b\uff0c\u4e0d\u50cf\u5927\u516c\u53f8\uff0c\u5982\u679c\u662f\u505a\u7cfb\u7d71\u96c6\u6210\u7684\uff0c\u5c31\u7b97\u6709\u518d\u8a98\u4eba\u7684\u7db2\u9801\u8a2d\u8a08\uff0c\u4e5f\u4e0d\u80fd\u63a5\u3002\u800c\u9019\u6a23\u7684\u5c0f\u516c\u53f8\u5c31\u6c92\u6709\u9019\u7a2e\u9867\u616e\uff0c\u800c\u4e14\u591a\u7a2e\u7d93\u71df\u4e0d\u6703\u50cf\u5927\u516c\u53f8\u90a3\u6a23\uff0c\u727d\u4e00\u9aee\u800c\u52d5\u5168\u5c40\uff0c\u4ed6\u5011\u61c9\u8a72\u5728\u8ac7\u751f\u610f\u7684\u6642\u5019\uff0c\u8a66\u63a2\u6027\u5730\u8a62\u554f\u76ee\u6a19\u5ba2\u6236\u6709\u7121\u8edf\u786c\u4ef6\u7684\u8cfc\u8cb7\u9700\u6c42\uff0c\u6709\u7121\u5167\u90e8\u6607\u7d1a\u7684\u53ef\u80fd\uff0c\u7b49\u7b49\u9019\u4e9b\uff0c\u90fd\u4e0d\u662f\u5f88\u96e3\u64cd\u4f5c\u7684\uff0c\u537b\u53ef\u4ee5\u5e36\u4f86\u5229\u6f64\u4ee5\u53ca\u5ba2\u6236\u4fe1\u4efb\u5ea6\uff0c\u540c\u6642\u4e5f\u80fd\u77ad\u89e3\u5ba2\u6236\u7684\u8cfc\u8cb7\u7fd2\u6163\uff0c\u662f\u4e00\u8209\u591a\u5f97\u7684\u597d\u4e8b\u3002\u7b2c\u4e8c\uff0c\u5c0f\u516c\u53f8\u61c9\u8a72\u6709\u300c\u9077\u5c31\u300d\u7684\u7f8e\u5fb7\uff0c\u5c0f\u516c\u53f8\u8207\u5927\u516c\u53f8\u6bd4\uff0c\u6c92\u6709\u540d\u8072\uff0c\u6c92\u6709\u53e3\u7891\uff0c\u6240\u4ee5\u5c0f\u516c\u53f8\u61c9\u8a72\u7167\u8457\u76ee\u6a19\u5ba2\u6236\u7684\u8def\u5b50\u53bb\u8d70\uff0c\u6240\u8b02\u7684\u6f6e\u6d41\u3001\u6642\u5c1a\uff0c\u5c0f\u516c\u53f8\u61c9\u8a72\u907f\u514d\u63d0\u53ca\uff0c\u800c\u662f\u61c9\u8a72\u7d66\u76ee\u6a19\u5ba2\u6236\u4e00\u7a2e\u8173\u8e0f\u5be6\u5730\u7684\u611f\u89ba\u3002\u6240\u8b02\u300c\u4eba\u5927\u6b3a\u5e97\uff0c\u5e97\u5927\u6b3a\u4eba\u300d\uff0c\u5c0f\u516c\u53f8\u5fc5\u9808\u8a8d\u8b58\u5230\u81ea\u5df1\u662f\u5bb6\u5c0f\u516c\u53f8\uff0c\u6709\u8a31\u591a\u5730\u65b9\u5c31\u61c9\u8a72\u9806\u8457\u5927\u76ee\u6a19\u5ba2\u6236\u7684\u60f3\u6cd5\uff0c\u5927\u7684\u76ee\u6a19\u5ba2\u6236\uff0c\u9322\u4e5f\u4e0d\u662f\u6436\u4f86\u7684\uff0c\u4e3b\u7ba1\u4eba\u54e1\u4e5f\u4e0d\u662f\u7687\u89aa\u570b\u621a\uff0c\u62db\u4eba\u4e5f\u662f\u8a55\u6c34\u5e73\u7684\uff1b\u4e3b\u5ba2\u4eba\u54e1\u7684\u8981\u6c42\u4e5f\u5df2\u7d93\u662f\u70ba\u81ea\u5df1\u8003\u616e\u904e\u7684\uff0c\u4e00\u65e6\u4ed6\u627e\u932f\u516c\u53f8\u4e5f\u8981\u300c\u55ab\u4e0d\u4e86\u515c\u8457\u8d70\u7684\u300d\uff0c\u6240\u4ee5\u5c0f\u516c\u53f8\u5728\u807d\u5230\u5927\u76ee\u6a19\u5ba2\u6236\u63d0\u8981\u6c42\u7684\u6642\u5019\uff0c\u61c9\u8a72\u4ed4\u7d30\u5730\u60f3\u4e00\u60f3\uff0c\u4ed6\u70ba\u4ec0\u9ebc\u8981\u63d0\u9019\u6a23\u7684\u8981\u6c42\uff0c\u5c0d\u4ed6\u81ea\u5df1\u6709\u4ec0\u9ebc\u597d\u8655\uff08\u4e0d\u662f\u6307\u5916\u5feb\uff0c\u662f\u6307\u300c\u660e\u54f2\u4fdd\u8eab\u300d\uff09\uff0c\u7136\u5f8c\u518d\u4f86\u8003\u616e\u5982\u4f55\u8b93\u81ea\u5df1\u7684\u670d\u52d9\u6b63\u597d\u53ef\u4ee5\u300c\u5957\u300d\u4e0a\u5c0d\u65b9\u7684\u8981\u6c42\uff0c\u800c\u4e0d\u662f\u4e00\u6629\u5730\u5ba3\u7a31\u81ea\u5df1\u7684\u516c\u53f8\u6709\u591a\u597d\u591a\u68d2\uff0c\u8aaa\u5230\u5e95\uff0c\u5927\u76ee\u6a19\u5ba2\u6236\u7684\u4e3b\u7ba1\u4eba\u54e1\uff0c\u6216\u591a\u6216\u5c11\u662f\u898b\u904e\u9ede\u4e16\u9762\u7684\uff0c\u9760\u300c\u5439\u300d\u662f\u904e\u4e0d\u4e86\u95dc\u7684\u3002 <\/p>\n<p class=\"chinese\">\u3000\u3000Weaknesses \uff0c\u52a3\u52e2\uff1a\u5c0f\u516c\u53f8\u6700\u5927\u7684\u52a3\u52e2\u5728\u65bc\u300c\u5f9e\u696d\u4eba\u54e1\u7684\u6c34\u5e73\u53c3\u5dee\u4e0d\u9f4a\u300c\uff0c\u56e0\u70ba\u5c0f\u516c\u53f8\u958b\u4e0d\u8d77\u5927\u50f9\u9322\uff0c\u8acb\u4e0d\u5230\u5927\u4eba\u7269\u3002\u7684\u78ba\uff0c\u5c0f\u516c\u53f8\u7684\u6fc0\u60c5\u5f88\u5927\uff0c\u671d\u6c23\u8981\u9060\u9060\u5927\u65bc\u5927\u516c\u53f8\uff0c\u4f46\u662f\uff0c\u751f\u610f\u5834\u4e0a\u9760\u7684\u4e0d\u662f\u6fc0\u60c5\u548c\u671d\u6c23\uff0c\u800c\u662f\u5be6\u529b\u3002\u5c0f\u516c\u53f8\u7531\u65bc\u8cc7\u91d1\u7684\u554f\u984c\uff0c\u4e0d\u53ef\u80fd\u79df\u7528\u5927\u578b\u7684\u8fa6\u516c\u5ba4\uff0c\u4e0d\u53ef\u80fd\u914d\u5099\u9ad8\u7d1a\u7684\u8a2d\u5099\uff0c\u4e5f\u4e0d\u53ef\u80fd\u8058\u7528\u9ad8\u85aa\u7684\u54e1\u5de5\uff1b\u9019\u6a23\uff0c\u4e5f\u5c31\u6ce8\u5b9a\u4e86\u5c0f\u516c\u53f8\u7684\u5831\u50f9\u55ae\u5f88\u53ef\u80fd\u4e0d\u898f\u7bc4\uff0c\u548c\u4f7f\u7528\u5916\u8a9e\u7684\u516c\u53f8\u4e0d\u80fd\u5f88\u597d\u6e9d\u901a\uff0c\u5f9e\u696d\u4eba\u54e1\u8879\u80fd\u8acb\u5927\u5b78\u61c9\u5c46\u7562\u696d\u54e1\uff0c\u6c92\u6709\u8db3\u5920\u7684\u7d93\u9a57\u7b49\u7b49\u3002\u5728\u9019\u7a2e\u6642\u5019\uff0c\u5c31\u61c9\u8a72\u8003\u616e\u5982\u4f55\u5730\u63da\u9577\u907f\u77ed\uff0c\u8aaa\u4e0d\u597d\u5916\u8a9e\u8aaa\u672c\u5730\u8a71\uff0c\u7d66\u4eba\u4e00\u7a2e\u89aa\u60c5\uff1b\u696d\u52d9\u4e0a\u4e0d\u884c\u62db\u6f02\u4eae\u7684\uff0c\u4e5f\u662f\u7d66\u4eba\u4e00\u7a2e\u89aa\u60c5\uff1b\u52a0\u5f37\u54e1\u5de5\u57f9\u8a13\uff0c\u4ee5\u88dc\u5f8c\u81fa\u7684\u4e0d\u8db3\u3002\u4e0d\u8981\u4ee5\u70ba\u54e1\u5de5\u57f9\u8a13\u8981\u82b1\u5f88\u591a\u9322\uff0c\u6211\u7684\u4e00\u500b\u597d\u53cb John Ray \u958b\u516c\u53f8\uff0c\u6700\u65e9\u4e5f\u662f\u5c0f\u516c\u53f8\uff0c\u4ed6\u500b\u4eba\u7684\u6c34\u5e73\u7684\u5f88\u597d\uff0c\u7121\u5948\u7528\u4e0d\u8d77\u597d\u7684\u54e1\u5de5\uff0c\u7d50\u679c\u4ed6\u6bcf\u9031\u5169\u6b21\uff0c\u4e0b\u73ed\u5f8c\u958b\u514d\u8cbb\u8b1b\u5ea7\uff0c\u6559\u6388\u7de8\u7a0b\u6280\u5de7\uff0c\u5f88\u591a\u4eba\u90fd\u89ba\u5f97\u53d7\u76ca\u975e\u6dfa\uff0c\u6700\u5f8c\u4e5f\u7684\u78ba\u5e79\u6210\u4e86\u5927\u4e8b\u3002 <\/p>\n<p class=\"chinese\">\u3000\u3000Opportunities \uff0c\u6a5f\u6703\uff1a\u50cf\u6211\u9019\u6a23\u7684\u8fa6\u516c\u5ba4\uff0c\u80fd\u5920\u8207\u4ed6\u5011\u5750\u4e0b\u4f86\u8ac7\uff0c\u5c31\u662f\u6700\u5927\u7684\u6a5f\u6703\uff0c\u53ef\u4ed6\u5011\u537b\u4e0d\u9858\u628a\u63e1\u3002\u6240\u8b02\u300c\u4e0d\u6253\u6c92\u6e96\u5099\u7684\u4ed7\u300d\uff0c\u4ec0\u9ebc\u662f\u6709\u6e96\u5099\uff0c\u5c31\u662f\u8981\u77e5\u9053\u76ee\u6a19\u5ba2\u6236\u53ef\u80fd\u6703\u51fa\u4e00\u500b\u4ec0\u9ebc\u50f9\u9322\uff0c\u53ef\u80fd\u6703\u8981\u4ec0\u9ebc\u6a23\u7684\u6771\u897f\u3002\u591a\u9ebc\u597d\u7684\u4e00\u500b\u6a5f\u6703\uff0c\u5341\u500b\u9801\u9762\uff0c\u5f88\u660e\u986f\u5c31\u662f\u8a66\u4f60\u7684\uff08\u7576\u7136\uff0c\u4e5f\u53ef\u4ee5\u8aaa\u662f\u300c\u6dae\u300d\u4f60\u7684\uff09\uff0c\u7121\u975e\u4e00\u5169\u500b\u5c0f\u6642\u7684\u5de5\u4f5c\u91cf\uff0c\u5927\u53ef\u514d\u8cbb\u5949\u4e0a\uff0c\u5373\u4f7f\u751f\u610f\u6c92\u6709\u505a\u6210\uff0c\u4f60\u514d\u8cbb\u7d66\u5927\u76ee\u6a19\u5ba2\u6236\u505a\u4e86\u4e00\u56de\uff0c\u4ee5\u5f8c\u5c31\u53ef\u4ee5\u5beb\u5728 DM \u4e0a\uff0c\u800c\u5927\u76ee\u6a19\u5ba2\u6236\u83ab\u540d\u5947\u5999\u62ff\u4e86\u4f60\u7684\u6771\u897f\uff0c\u6216\u591a\u6216\u5c11\u7e3d\u6703\u66ff\u4f60\u8aaa\u53e5\u597d\u8a71\uff0c\u505a\u500b\u63a8\u85a6\uff1b\u4f60\u8981\u8b93\u5927\u76ee\u6a19\u5ba2\u6236\u611f\u5230\u4f60\u7684\u300c\u8aa0\u610f\u300d\uff0c\u4ee5\u5f8c\u5c31\u5f88\u5bb9\u6613\u4e86\u3002\u8c61\u524d\u7bc7\u8aaa\u5230\u7684\u9760\u5341\u96bb\u9801\u9762\u958b\u5230\u516b\u5343\uff0c\u5c31\u7b97\u4eba\u5bb6\u505a\u4e86\uff0c\u4e5f\u662f\u4e00\u6b21\u6027\u7684\u751f\u610f\uff0c\u9577\u6b64\u4ee5\u5f80\uff0c\u5c0f\u516c\u53f8\u6c38\u9060\u662f\u5c0f\u516c\u53f8\uff0c\u77e5\u5df1\u77e5\u5f7c\uff0c\u65b9\u80fd\u767e\u6230\u767e\u52dd\u3002 <\/p>\n<p class=\"chinese\">\u3000\u3000Threats \uff0c\u6311\u6230\uff1a\u5c0f\u516c\u53f8\u7684\u6311\u6230\u662f\u4ec0\u9ebc\uff1f\u5c0f\u516c\u53f8\u7684\u6311\u6230\u6bd4\u5927\u516c\u53f8\u8981\u5c0f\u5f97\u591a\uff0c\u5927\u516c\u53f8\u8981\u9762\u76e3\u91d1\u878d\u98a8\u66b4\uff0c\u5c0f\u516c\u53f8\u4e0d\u7528\uff1b\u5927\u516c\u53f8\u8981\u61c9\u4ed8\u653f\u7b56\u6539\u8b8a\uff0c\u5c0f\u516c\u53f8\u4e5f\u4e0d\u7528\u3002\u5c0f\u516c\u53f8\u7684\u6311\u6230\u5230\u5e95\u662f\u4ec0\u9ebc\uff1f\u6211\u8a8d\u70ba\u6700\u5927\u7684\u6311\u6230\u662f\u6709\u5225\u7684\u5c0f\u516c\u53f8\u7af6\u722d\u3002\u6709\u4ec0\u9ebc\u8fa6\u6cd5\uff1f\u7e8f\uff0c\u6b7b\u6b7b\u5730\u7e8f\u4f4f\u5927\u76ee\u6a19\u5ba2\u6236\u7684\u4e3b\u7ba1\u4eba\u54e1\uff0c\u8b93\u4ed6\u7121\u7771\u5206\u8eab\u53bb\u9867\u5176\u5b83\u7684\u5c0f\u516c\u53f8\u3002\u7684\u78ba\uff0c\u5927\u76ee\u6a19\u5ba2\u6236\u7684\u4e3b\u7ba1\u4eba\u54e1\u80af\u5b9a\u5f88\u62fd\uff0c\u5f88\u4e0d\u53ef\u4e00\u4e16\uff0c\u4eba\u5bb6\u4e5f\u662f\u6253\u62da\u904e\u4f86\u7684\uff0c\u4e5f\u662f\u5f9e\u5c0f\u516c\u53f8\u3001\u5f9e\u5e95\u5c64\u505a\u8d77\u7684\uff0c\u6240\u4ee5\u8981\u5c0a\u91cd\u5c0d\u65b9\u7684\u4eba\u751f\u3001\u5de5\u4f5c\u7d93\u6b77\u3002\u7576\u7136\uff0c\u4e5f\u6709\u4e9b\u4eba\u662f\u9760\u5f8c\u81fa\u3001\u95dc\u4fc2\u5750\u4e0a\u9019\u500b\u4f4d\u7f6e\u7684\uff0c\u9019\u7a2e\u4eba\uff0c\u4e0d\u61c2\u75be\u82e6\uff0c\u8caa\u5f97\u7121\u53ad\uff0c\u8879\u8981\u9760\u91d1\u9322\u3001\u7f8e\u8272\u8a98\u60d1\uff0c\u5c31\u53ef\u4ee5\u4e86\u3002 <\/p>\n<p class=\"chinese\">\u3000\u3000\u9019\u56de\uff0c\u5c31\u8aaa\u5230\u9019\u88e1\uff0c\u4e0b\u4e00\u56de\uff0c\u8b93\u6211\u5011\u5047\u8a2d\u9019\u500b\u751f\u610f\u8ac7\u4e86\u4e0b\u4f86\uff0c\u61c9\u8a72\u5982\u4f55\u5730\u53bb\u4e00\u6b65\u6b65\u5730\u5b8c\u6210\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3000\u3000\u9019\u7bc7\u5176\u5be6\u662f\u63a5\u8457\u524d\u4e00\u7bc7\u300a\u540d\u724c\u8863\u670d\uff0c\u8ce3\u7684\u8879\u662f\u540d\u6c23\uff1f\u300b\u7684\uff0c\u4e0a\u7bc7\u8aaa\u5230\u4e00\u500b\u5c0f\u516c\u53f8\uff0c\u773c\u9ad8\u624b\u4f4e\uff0c\u6700\u7d42\u6c92\u6709\u63a5\u4e0b\u6211\u5011\u8fa6\u516c\u5ba4\u7684\u55ae\u5b50\uff0c\u800c\u4e14\uff0c\u8a31\u591a\u60f3\u6cd5\u90fd\u662f\u532a\u5937\u6240\u601d\uff0c\u4ee4\u4eba\u8cbd\u7b11\u5927\u65b9\uff0c\u6b64\u7bc7\u662f\u63a5\u8457\u524d\u7bc7\u5beb\u4e0b\u53bb\u7684\uff0c\u95dc\u65bc\u80cc\u666f\u8cc7\u6599\uff0c\u8acb\u53c3\u7167\u524d\u7bc7\u3002 \u3000\u3000\u5c0f\u516c\u53f8\u5982\u4f55\u62d3\u5c55\u696d\u52d9\uff0c\u662f\u6211\u601d\u8003\u4e2d\u60f3\u5230\u7684\uff0c\u4e5f\u662f\u8a31\u591a\u7db2\u53cb\u4f86\u4fe1\u8a62\u554f\u6211\u7684\uff0c\u554f\u984c\u7684\u6838\u5fc3\u5728\u65bc\u300c\u7167\u4f60\u9019\u9ebc\u8aaa\uff0c\u5c0f\u516c\u53f8\u5c31\u4e0d\u8981\u505a\u751f\u610f\u4e86\uff1f\u300d\u4ee5\u53ca\u300c\u5929\u4e0b\u7684\u5927\u516c\u53f8\u4e5f\u662f\u5f9e\u5c0f\u516c\u53f8\u505a\u8d77\u7684\u300d\u9019\u5169\u9ede\uff0c\u6709\u7684\u7db2\u53cb\u5e0c\u671b\u6211\u505a\u4e00\u500b\u8a73\u7d30\u7684\u89e3\u91cb\uff0c\u6211\u96d6\u662f\u5fdd\u70ba MBA \uff0c\u4f46\u65bc\u6b64\u9053\uff0c\u4e5f\u662f\u76ae\u6bdb\uff0c\u53ea\u7576\u62cb\u78da\u5f15\u7389\uff0c\u6709\u4e0d\u7576\u4e4b\u8655\uff0c\u4e5f\u8acb\u5404\u4f4d\u6307\u6b63\u3002 \u3000\u3000\u8b93\u6211\u5011\u505a\u4e00\u500b SWOT \u5206\u6790\uff0c SWOT \u662f\u82f1\u6587 strengths, weaknesses, opportunities \u548c threats \u7684\u7e2e\u5beb\uff0c\u8b6f\u6210\u4e2d\u6587\u5206\u5225\u662f\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u548c\u6311\u6230\uff0c\u662f\u73fe\u4ee3\u5316\u7ba1\u7406\u4e2d\u5c0d\u65bc\u516c\u53f8\u5b9a\u4f4d\u7684\u4e00\u7a2e\u6700\u666e\u904d\u7684\u5de5\u5177\uff0c\u4ee5\u4e0b\u8a73\u8ff0\u3002 \u3000\u3000Strengths, 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\u3000\u3000Weaknesses 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